Last month, Rats in a Sack exclusively revealed that GB News had quietly taken steps to expand its own operations – by branching out into music radio.
We reported that All Perspectives, the parent firm of the hard right broadcaster, had filed a trademark application for the brand name ‘GB Music Radio’ with the Intellectual Property Office (IPO).
Now the station has unveiled full details of its latest venture, a 24-hour digital station, named GB Music Radio, with a playlist dedicated exclusively to artists from the UK. It will hit the airwaves next month.
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It will apparently “showcase six decades of domestic talent” and play six hours of ad-free music on Saturdays in what it calls Great British Party Night. Because nothing says party like checking the passports of the artists you’re dancing to!
GB News presenters Paul Coyte and the strident right winger Nana Akua will take up presenting roles on GB Music Radio for the weekday and weekend breakfast shows respectively, while continuing to present on the main TV channel. Liverpool-based broadcaster Rick Houghton, most recently at something called In Demand Radio, will present the drivetime show.
Ross Sergeant, chief revenue officer at GB News, said: “GB Music Radio gives advertisers something genuinely new: a station built around a single, warm idea that almost everyone in this country can get behind.” Almost everyone? Come, Ross!
But it comes as the latest figures for the financially struggling channel, reported to Companies House last month, were another mass of red ink. GB News reported a £10.5 million loss for the period of June 1 to December 31, 2025, the daily equivalent of £49,282 for each of its seven-month accounting period (it shortened its accounting year from 12 months in August). The loss was run up on £17.4 million in revenue.
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Meanwhile the channel is bracing itself for a potential raft of departures to Reform’s own online TV channel, which is currently advertising for up to 25 journalists. With salaries described as “competitive”, there are worries at GB News’s Paddington HQ it will prove a draw for those currently slaving behind the scenes who, unlike the highly-remunerated on-air ‘talent’, are not particularly well paid.
Still, at least GB News’s star presenter, Nigel Farage, is unlikely to get a slot.
As Rats in a Sack noted last month, the dear leader whinged earlier this year about having never been invited on to Desert Island Discs, though when asked by the Observer in 2015 what music he likes, he said: “None. I don’t listen to music, I don’t watch television, I don’t read.”
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