As GB News prepares to celebrate its fifth birthday on June 13, there are concerns about the social media activities of some of its younger presenters, and their effect on potential advertisers.
Despite its toxic strategy of amplifying far right views and conspiracy theories, the channel is keen to present itself as reasoned and calm. Its new chief revenue officer Ross Sargent, hired to win over reluctant brands, says: “The commercial task is not about ideology. It is about effectiveness and inclusion.”
Which might explain why weekend host Alex Armstrong, seen as a rising star, has now deleted a racist post he made on X in the aftermath of the Belfast stabbing, reading: “Deport them all. Nothing else will stop this. They all have to go.”
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Armstrong insists he removed the post of his own accord, because “I received multiple death threats from the vile unwashed and my family’s safety comes first.” Some will find that as convincing as Armstrong’s explanation of why, in 2024, he published a post mistakenly calling left wing journalist Ash Sarkar a “Labour MP… who hate(s) you because you are white and British”. Back then, he said, “I’m high on Lemsip at the moment”.
Meanwhile, the X account of Armstrong’s GB News colleague Martin Daubney has been inactive since June 2, when the afternoon presenter tweeted that the family of Henry Nowak’s murderer “should ALL face prosecution, jail & deportation if necessary.” Daubney says his account has been hacked.
