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Elon Musk finally finds a use for Grok… and it’s vulgar

The billionaire has boasted that his much-derided AI tool can now be used to mock your friends for their looks

Elon Musk looks on as US President Donald Trump speaks at the US-Saudi Investment Forum. Photo: BRENDAN SMIALOWSKI/AFP via Getty Images

What is the point of Elon Musk’s Grok?

His AI has been widely derided for being largely useless, biased, a vanity project with a propensity to boast about its owner’s intellect and physical prowess and, sometimes, a Nazi-in-your-pocket with a predilection for conspiracy theories, antisemitism, and praise of Adolf Hitler.

But now Musk has hit upon a killer app for his widely-mocked project, developed by his xAI division at an estimated cost of hundreds of millions of dollars – it will, er, mock your friends’ looks for you!

“To make people really laugh at a party, you can use Grok, and you can say ‘do a vulgar roast of someone’. And Grok is gonna… it’s gonna be an epic vulgar roast,” he explained to Joe Rogan on his podcast. 

“You can even, say, take a picture [and say] ‘make a vulgar roast of this person based on their appearance, of people at the party… just literally point the camera at them and now do a vulgar roast of this person,” he went on, giggling.

“And then keep saying ‘no, no, make it even more vulgar. Use forbidden words’ and just keep repeating ‘even more vulgar’. Eventually it’s like, holy fuck, you know? It’s, it’s, it’s like.. trying to jam a rocket up your ass and have it explode. It’s like it’s the next level. And it’s going to get beyond fucking belief.”

What a magnificent use of hundreds of millions of dollars and who knows how many man-hours of expertise! Fun fact: Elon Musk is 54 years old.

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