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The London Business School course with a rather unfortunate name

A London college might want to rethink the title of its new course for Saudi leaders

Rats in a Sack

The London Business School course. Image: London Business School

The London Business School might want to rethink the name of its latest course. The University of London College has just launched a new course aimed at Saudi Arabia, “designed for the pace and ambition of the Kingdom’s transformation and ambitions”.

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The course will help students “develop the leadership mindset and decision-making skills needed to lead with clarity, confidence, and intent”, it cheers, allowing them to “gain practical tools and frameworks from London Business School to turn strategy into action within your organisation.”

Sounds like good stuff. But that unfortunate title? Er, Executing Strategy for Saudi Leaders. Bit awkward for a country in which a key strategy for leaders is actually executing!

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