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Matthew Goodwin’s by-election diary

Canvassing, former school bullies and a snoring, prosecco-filled Johnathan Gullis are just some of the challenges when campaigning for high office

"If you want to be taken seriously by an elite you loathe, you’ve got to kiss a few frogs." Image: TNW/Getty

Sunday, 1st February

YEEEEESSSSS! I’ve got the Reform nomination for the Gorton and Denton by-election. Alan Rusbridger, David Aaronovitch, Craig Amos from year nine PE, your boys took one hell of a beating.

Monday, 2nd February

Set aside the morning to tell all my friends the news but I was done by nine, so rang 5 Live to tell Nicky Campbell instead. He cut me off because “We’re talking about the Africa Cup of Nations final today, Matt.” Sidelining an indigenous Brit to talk about Senegalese and Moroccan men of fighting age? Chilling.

Tuesday, 3rd February 

Had that recurring dream about Katie Hopkins where she does the leg crossing thing, like Sharon Stone in Basic Instinct, but instead of it being a police interview, we’re on the Question Time panel.

Wednesday, 4th February 

Drove “Oop North” and checked into my hotel. Denton is very pleasant. Nothing like I expected. The people are a bit slow though – they couldn’t understand why I was there. Not used to having a celebrity in their midst, I guess.

Thursday, 5th February 

After several abortive attempts to link up with the team, campaign manager Adam Mitula established that I’m in Denstone, Staffordshire, not Denton, Greater Manchester. Arrive in Manchester too late to find a hotel so end up topping and tailing with Adam in his Premier Inn.

Friday, 6th February 

Adam a bit short with me today. I put it down to the gruelling schedule; he put it down to me draining the minibar and leaving my ex-wife a long voicemail at 3am saying “Look at me now, Fiona, look at me now.”

Saturday, 7th February

For some reason Denton hotels put up “full occupancy” signs as soon as they see me –something to do with asylum seekers I presume, so I’ve agreed to move in with one of our canvassers, Belinda. She’s sixty-two with bleach blonde hair, five cats and a strict Keep Calm and Carry Onmotif-on-all-her-furnishings, policy.

Sunday, 8th February

Spent the day driving around Gorton in an open top bus talking into a PA about how Zack Polanski wants to turn Mancunian children into cross-dressing crack addicts. This is why I got into politics.

Monday, 9th February

I’m not getting much sleep at Belinda’s either. She runs a successful Boudicca-themed OnlyFans which goes on long into the night. These Reform ground troops aren’t the sort of people I’d voluntarily spend time with, but ultimately, if you want to be taken seriously by an elite you loathe, you’ve got to kiss a few frogs.

Tuesday, 10th February

On the doorstep, Adam wants me to concentrate more on voters’ grievances and less on my own grievances with the disciplinary processes of St Albans Grammar School in the early 90s.

Wednesday, 11th February

An old video I made has resurfaced. It’s about how people without children should pay extra tax. I got into a heated debate with a pensioner about it. In the debrief, Adam identified the moment I performed a citizens’ arrest on her for not yet wearing a poppy as the point things went south. 

Thursday, 12th February

Spent the day swotting for tomorrow’s hustings. My key lines are “For decades, Westminster has taken communities like Gorton and Denton for granted” and “Reform is the only party willing to say what millions are thinking”, but I kept saying “For decades Westminster has said what millions are thinking” and “Reform is the only party willing to take Gorton and Denton for granted.”

Friday 13th February

I needn’t have worried. It turns out I’m so concerned about the impartiality of the hustings; I’m going to have to pull out.

Saturday, 14th February

Had an emergency Zoom with HQ about how the campaign’s going. Long story short, the artillery has been called. Lee Anderson arrives tomorrow.

Sunday, 15th February

I really identify with Lee. While our trajectories have been different – he worked down a pit, I was a professor of politics at the University of Kent School of Politics and International Relations – we’re both working-class sons of toil.

Monday, 16th February

Did a solid eight hours’ door knocking today. It was only after five of them that Adam noticed we were in Angela Rayner’s constituency. In his defence, he was too busy writing posts on social media about “60-70% of transgender” people being paedophiles to notice.

Tuesday, 17th February

Day off, so rang a few of my old University of Manchester colleagues to see if they fancied a pint. Not one of the thirty-seven people I contacted from the Institute for Political and Economic Governance was free, and that included four receptionists, three cleaners and the man who filled the vending machines.

Wednesday, 18th February

I’ve been emulating Lee’s canvassing style. Now, if the person answering the door is a northerner, I say something hilarious like “Eh up duck, how about some bread and dripping for us tea?” Mixed results.

Thursday, 19th February

We ran into Hannah Spencer, the Green candidate, outside Gorton Market. It was like a spaghetti western. She asked if I was going to distance myself from Adam because he uses the N word and says things like “he’d never touch a Jewish woman”. In a masterstroke of rhetorical jiu-jitsu I asked her whether she was prepared to distance herself from the volunteer at Green Campaign HQ who mislabelled the recycling bins. 

Friday, 20th February

Had another dream about Katie Hopkins. She was with Hannah Spencer and it was like the end of Thelma and Louise, but instead of driving a 1966 Ford Thunderbird off a cliff into the Grand Canyon, they drove an electric Nissan Leaf off Mam Tor into a drystone wall.

Saturday, 21st February

The final weekend of campaigning. All the big guns are here now: Nigel, Richard, Lee, Sarah, Zia, Danny. Jonathan Gullis is here too.

Sunday, 22nd February

Went to Toby Carvery, Stockport with the team. Despite my proletarian upbringing I’d not been to one before. Lee showed us the ropes and before I knew it, I was three Proseccos deep, demonstrating to Danny Kruger with a sachet of English mustard and a Yorkshire pudding, how Craig Amos locked me in the changing rooms after cross country in 1991.

Monday, 23rd February

Don’t really remember about yesterday afternoon, but Belinda says she came back from line dancing to find me shouting at John Craven on Countryfile and Jonathan Gullis snoring on her sunbed.

Tuesday, 24th February

Did my last, and now I think of it, first bit of vetting with Reform. Zia was interested in my social media history, but other than the lifetime ban I received from Friends Reunited in 2003, I’m clean.

Wednesday, 25th February

Final day of campaigning. My head is held high. In the sacred fight against the demographic replacement of indigenous white Saxons, there’s nothing more I could have done. 

Thursday, 26th February

Voted first thing, then drove across to Crewe and parked up outside Craig Amos’s house. He’s still a massive loser.

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