Olive Pometsey
13 March 2026
How do we kill off the cool girl?
She used to be a genuine rebel like Birkin, Sevigny or Solange. Now she’s just a marketing tool
Read the full article11 February 2026
Looksmaxxing: The male crisis, now with a skincare regime
A narcissistic trend is teaching young men the worst lesson women were ever taught: your appearance is everything
Read the full article14 January 2026
RIP Claire’s Accessories, the shop that taught girls to choose
The high street temple of face gems and bad decisions gave us something TikTok never could: the freedom to get it wrong
Read the full article05 November 2025
The witches of the internet
Digital mystics are flooding TikTok and Etsy – and with religion fading and loneliness rising, they’re filling a spiritual vacuum
Read the full article17 September 2025
Sweet soulless music: the rise of AI pop
Music made with artificial intelligence is funny, viral and quietly insidious
Read the full article16 August 2025
Fad to worse: Is it all over for the Labubu trend?
‘Scarcity mindset’ marketing made the collectable dolls a Gen Z cult, but ubiquity will gradually erode Labubus’ power
Read the full article23 July 2025
Has TikTok killed the critic?
Culture is increasingly filtered through social media – do we need critics any more?
Read the full article11 June 2025
Toilet humour goes to Hollywood
The movies used to belong to auteurs. Now the industry is mining viral meme content like Skibidi Toilet for new ideas
Read the full article19 April 2025
The rise of recession pop
It’s terrible that it exists, but my generation has only known crisis, chaos and the pandemic, so we may as well play it loud
Read the full article17 March 2025
The social media philosophers
Online influencers can no longer get away with being opinionless, detached, glamorous faces on a screen. Nowadays they need to offer more
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